Ambassador Fearnley together with Boryeong City Mayor Kim attending the Boryeong

Ambassador Fearnley together with Boryeong City Mayor Kim attending the Boryeong Mud Festival in late July  

 

 

Rotorua Lakes Council plans to launch its own mud festival assisted by Boryeong City in Korea which already hosts a successful annual event. 

Ambassador Clare Fearnley called on the Boryeong City Mayor Kim Dong-Il in July and attended the Boryeong Mud Festival which attracts more than a million visitors over a two-week period each year.

Mayor Kim had travelled to New Zealand a month earlier to sign a partnership agreement with Rotorua Mayor Steve Chadwick over the respective mud festivals.

Ministry of Business, Innovation and Employment Major Events Manager Devorah Blumberg says the festival concept was inspired by the Boryeong event which features mud games, spa and wellness experiences, and music.

“Inviting the world to immerse themselves in mud is a unique opportunity to showcase Rotorua’s distinctive volcanic and geothermal environment to an international audience,” says Ms Blumberg.

“Over time, the event is forecast to attract a significant number of domestic and international attendees, which will generate strong economic returns.”

The agreement with Boryeong will allow Rotorua organisers gearing up for the inaugural festival to make use of some of the intellectual property around festival management, as well as build trade and tourism connections between the two countries.

The first Rotorua mud festival is scheduled to take place in December 2017.