We want to help New Zealand exporters to develop and grow export markets. A number of services are available to help you do this.

  • New to exporting

    Whether you've grown your business in New Zealand and are now looking to expand overseas, or you want to go international from day one, it's worth taking some time to ask yourself some fundamental questions before you take your first steps. NZTE can help you.

    Website | NZTE: Thinking about exporting (external link)

    Joining a network

    If you are a business wanting advice and support to help you innovate or grow, get in touch with your local Regional Business Partner and have a conversation about where to next. Their network is made up of 14 regional organisations that offer information and advice.

    Website | Regional Business Partner network (external link)

  • Finding markets

    Defining the best market

    Before you dive in to exporting, you will need to define which markets best suit your business, or how you might tweak your business to suit a market.

    NZTE has market guides that are designed for both new exporters and those already exporting.

    Website | NZTE: Thinking about your markets (external link)

    Education markets

    If you are an education services exporter and want to know about international growth markets, contact Education New Zealand’s industry development managers.

    Website | ENZ: Markets (external link)

    Selling online overseas

    If you need help selling online overseas, NZTE has tips, resources and guides to help you. 

    Website | Selling online overseas (external link)

  • Finding international business partners

    Forming strategic alliances or joint ventures

    Strategic alliances or joint ventures allow you to partner with an existing business to share the risks and opportunities in a new market.

    If you are thinking of forming a partnership, consider your strengths and weaknesses compared to your potential partners. Contact NZTE for advice.

    Website | NZTE: Strategic alliances and joint ventures (external link)

    Education partners

    If you are an education services exporter, contact Education New Zealand’s industry development managers for advice on how to make the most of international growth opportunities.

    Website | ENZ: Business development (external link)

  • Promotion, missions and fairs

    Trade shows and fairs

    Trade shows are an extremely effective marketing activity. Exhibiting at trade shows can help you gauge the level of interest in your products and services, determine leads and generate sales. Contact NZTE for advice.

    Website | NZTE: Trade shows (external link)

    Technology missions

    If you are planning to develop and commercialise technology, Callaghan Innovation can help. It plans and facilitates technology-focused missions to international events and visits to exemplary innovation facilities.

    Phone | 0800 422 552 within New Zealand
    +64 4 9313578 outside New Zealand
    Email | info@callaghaninnovation.govt.nz

    Education events

    If you export education services and want to learn more about events and activities in key markets, contact Education New Zealand. It co-ordinates and participates in a range of events to support the student recruitment and business development objectives of New Zealand’s international education industry.

    Website | ENZ: Events (external link)

    Practical tools and skills

    To be successful at a tradeshow, mission or fair, it’s important to deliver a compelling story. Contact New Zealand Story to learn about the practical tools, skills and resources to create and share your story with the world, and promote the values of our country: kaitiaki, integrity, ingenuity, and resourcefulness.

    Website | NZ Story (external link)
    Email | admin@nzstory.govt.nz

  • Market development

    Growing export markets

    If you need advice on growing export markets, contact New Zealand Trade and Enterprise. It can advise on market intelligence, as well as on increasing your familiarity with cultural considerations when doing business overseas.

    Website | NZTE: Growing your exports (external link)

    Education exporters

    If you export education services and want to grow your market, contact Education New Zealand’s international staff network for support with a range of activities, including organising media visits, providing introductions to key contacts and carrying out market research.  

    Website | ENZ: Marketing development (external link)

    If you are an approved New Zealand education provider and want to learn about international student recruitment, check out the Skills Lab. It offers a range of projects and case studies to help providers grow their international student business.

    Website | Skills Lab (external link)

  • Branding

    Building a great brand helps create familiarity, trust and interest in your business.

    Practical tools and skills

    To learn about the tools, resources and skills training available to help you create and share your story with the world, and promote the values of our country, contact New Zealand Story.

    Resources include:

    • Workshops to help businesses develop stories using the NZ Story framework
    • Market insights for Australia, US, and China to help tailor stories for these regions
    • Images, video, infographics and presentations 
    • Creative Collective, a service that provides New Zealand export businesses with a pre-qualified list of video production agencies skilled at communicating the value of New Zealand. Businesses can apply for a co-investment payment of up to half the cost of this video production (conditions apply).
    • The FernMark Licence Programme, which gives exporters the right to carry the trademark FernMark, driving preference for New Zealand products by promoting and protecting our country's reputation.

    Website | NZ Story (external link)
    Email | admin@nzstory.govt.nz

    Building a brand

    Your brand is more than just a logo, colours and imagery. It is the way customers perceive you, your business and your products or services. Your branding reflects your company’s personality by the choice of words you use, the tone, content, visual presentation, and type of relationships you have with customers. Contact NZTE for further tips.

    Website | NZTE: Branding (external link)

    Education branding

    New Zealand education providers can access the Brand Lab to download hundreds of marketing assets to support their international marketing.

    Website | Brand Lab (external link)

  • Collaborating with other businesses

    Developing technology

    If you are planning to develop and commercialise technology, Callaghan Innovation can help. It provides technical and scientific expertise, impartial advice, skills development, access to industry networks, and grant funding.

    Callaghan works with New Zealand businesses to form collaborations. These projects can reduce the costs of R&D and promote the sharing of knowledge among partnering businesses. Callaghan can introduce you to like-minded businesses, provide you with access to shared facilities and use our partnerships to help you take your idea to commercial reality.

    Phone | 0800 422 552 within New Zealand
    +64 4 9313578 outside New Zealand
    Email | info@callaghaninnovation.govt.nz