Geographical indications

Overview

The protection of geographical indications (GI) was an essential outcome for the EU in the NZ-EU FTA. We will protect close to 2,200 EU GIs in New Zealand and amend our existing GI laws, including to allow for the registration of GIs for food products. 

The outcome also means the EU will protect New Zealand’s existing wine GIs, such as Marlborough and Central Otago, and provides the opportunity for each party to put forward further names for protection in the other party’s territory in the future.

What are geographical indications (GIs)?

Geographical indications (GIs) are usually names that identify that a product comes from a particular area. They indicate that a product has a given quality, reputation or other characteristic that is strongly associated to that area.

For example, “Central Otago” is registered as a wine GI in New Zealand. It identifies wine that is made from grapes grown in Central Otago and, as a result, has particular characteristics that distinguish them from wines made from other grapes from other regions.

Consultation

The Ministry of Foreign Affairs and Trade (MFAT) conducted public consultations related to GIs a various stages of our negotiations including, on the EU's list of 2,200 GI product names that they asked us to protected in New Zealand as part of the NZ-EU FTA negotiation, and on the EU's proposed legal framework for protection of GIs. See more information about these public consultations.

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