Geographical indications


The protection of geographical indications (GI) was an essential outcome for the EU in the NZ-EU FTA. We will protect close to 2,200 EU GIs in New Zealand and amend our existing GI laws, including to allow for the registration of GIs for food products. 

The outcome also means the EU will protect New Zealand’s existing wine GIs, such as Marlborough and Central Otago, and provides the opportunity for each party to put forward further names for protection in the other party’s territory in the future.

What are geographical indications (GIs)?

Geographical indications (GIs) are usually names that identify that a product comes from a particular area. They indicate that a product has a given quality, reputation or other characteristic that is strongly associated to that area.

For example, “Central Otago” is registered as a wine GI in New Zealand. It identifies wine that is made from grapes grown in Central Otago and, as a result, has particular characteristics that distinguish them from wines made from other grapes from other regions.


The Ministry of Foreign Affairs and Trade (MFAT) conducted public consultations related to GIs a various stages of our negotiations including, on the EU's list of 2,200 GI product names that they asked us to protected in New Zealand as part of the NZ-EU FTA negotiation, and on the EU's proposed legal framework for protection of GIs. See more information about these public consultations.

MBIE consultation on changes to the Geographical Indications (Wine and Spirits) Registration Act 2006:

Following the recently negotiated EU-NZ FTA, the Ministry of Business, Innovation and Employment (MBIE) is seeking feedback on changes to New Zealand’s registered geographical indications regime under the Geographical Indications (Wine and Spirits) Registration Act 2006. Changes to the GIs Act are required for New Zealand to meet its FTA obligations and before the FTA can be ratified.

More information on this consultation, and how to have your say, is available on MBIE’s website.(external link) This consultation is open from 23 November 2022 until 28 February 2023.


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